With its original name of La Caravella, this famous club drew crowds during the roaring years and attracted high life celebrities from all around the world.
It is located on the Forte dei Marmi promenade, near the other Versilia “cult” club, La Capannina di Francheschi.
Midho had a reputation for refinement and exclusivity, thanks in part to its elegant design. Bamboo and fabric sofas and fashionable tables surrounded the ballroom. Candles on each table completed the magic atmosphere, especially on the terrace where the candle-light merged with the moonlight. The ambience was framed by a view of the beach below and the sea beyond. The glass window piano-bar offered live music with a pianist and entertainer always capable of engaging the audience.
During the last decades, under the careful supervision and example of Alberto Cavallini, Midho was the “place to be” for night life and the dating scene. With a newer and more intriguing look, it led the trends in fashion.
Recent changes of circumstances led Midho to close and, at the same time, brought a close to the end to an era. Versilia is not the same anymore.
We had the privilege to support Midho from its early days; it was the first important club to whom we provided consultancy. We managed its administrative procedures, facility and systems during its advances in design, always advising on best-practice safety systems.